Last updated: [19 March 2026]

Amora respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, join our waitlist, contact us, or interact with our content.

1. Who we are

Amora is a pre-launch brand focused on menstrual care innovation.

Data controller: Amora Collective Ltd trading as Amora

Email: hello@discoveramora.co.uk

Website: www.discoveramora.co.uk

Company number: 16721893

If you have any questions about this Privacy Policy or how we use your personal data, please contact us using the details above.

2. The personal data we collect

We may collect and process the following personal data:

• Identity data such as your name, if you provide it

• Contact data such as your email address

• Technical data such as IP address, browser type, device information, and how you use our website

• Marketing data such as whether you have opted in to receive updates from us

• Message data such as information you provide when you contact us directly

We only collect personal data that is relevant to the purpose for which it is being used.

3. How we collect your data

We may collect your personal data when you:

• join our waitlist or sign up to receive emails

• contact us by email or through a contact form

• browse our website

• interact with cookies or analytics tools on our website

• engage with our blog or linked social channels

4. How we use your personal data

We may use your personal data to:

• manage and grow our waitlist

• send you updates about Amora, Halo, launch news, blog content, and related brand communications

• respond to your messages or enquiries

• improve our website, content and user experience

• understand how visitors use our website through analytics

• keep our website secure and functioning properly

• comply with legal or regulatory obligations

We will only use your personal data where we have a valid legal basis to do so.

5. Our lawful bases for processing

Under UK data protection law, we rely on the following lawful bases:

• Consent

  Where you sign up to receive email updates, join our waitlist, or accept non-essential cookies

• Legitimate interests

  Where it is necessary for us to operate, improve and protect our website and brand, provided your rights and interests do not override those interests

• Legal obligation

  Where we need to comply with a legal or regulatory requirement

6. Marketing communications

If you sign up to our waitlist or newsletter, we may send you occasional marketing emails about Amora, Halo, product updates, launch news, blog content, and related announcements.

You can unsubscribe at any time by contacting us at hello@discoveramora.co.uk

We will not sell your personal data to third parties.

7. Sharing your personal data

We may share your personal data with trusted service providers who help us operate our website and communications, such as:

• website hosting providers

• email marketing platforms

• analytics providers

• form or waitlist software providers

Our website is hosted on Squarespace, which may process personal data on our behalf in connection with website hosting, site functionality, analytics, and form submissions.

We only share personal data where necessary and expect these providers to keep it secure and use it lawfully.

We may also disclose your personal data if required to do so by law.

8. International transfers

Some of our third-party service providers, including website and email service providers, may store or process personal data outside the United Kingdom.

Where this happens, we take reasonable steps to ensure appropriate safeguards are in place so that your personal data is protected and handled in line with UK data protection law.

9. Data retention

We keep personal data only for as long as reasonably necessary for the purposes we collected it for, including satisfying legal, accounting, or reporting requirements.

For example:

• waitlist and newsletter data may be kept until you unsubscribe or ask us to delete it

• contact form or email enquiries may be kept for as long as necessary to deal with your enquiry and maintain our records

• analytics data may be retained in line with our analytics provider settings

When personal data is no longer needed, we will delete or anonymise it where appropriate.

10. Cookies and similar technologies

Our website may use cookies and similar technologies to help it function, understand how visitors use it, and improve performance.

This website is built on Squarespace, which may use strictly necessary cookies and analytics cookies to support site functionality and understand how visitors use the website.

Some cookies are strictly necessary for the website to work. Others, such as analytics cookies, are optional and will only be used where required and where you have given consent.

For more information, please see our Cookie Policy.

11. Your rights

Under UK data protection law, you may have the right to:

• access the personal data we hold about you

• request correction of inaccurate personal data

• request deletion of your personal data

• object to certain processing

• request restriction of processing

• withdraw consent at any time, where we rely on consent

• request transfer of your personal data, where applicable

• lodge a complaint with the Information Commissioner’s Office (ICO)

If you would like to exercise any of these rights, please contact us at hello@discoveramora.co.uk.

12. Data security

We take appropriate technical and organisational measures to protect your personal data and reduce the risk of unauthorised access, loss, misuse, or disclosure.

However, no method of transmitting or storing data online is completely secure, so we cannot guarantee absolute security.

13. Third-party links

Our website may contain links to third-party websites, platforms, or social media channels. If you follow those links, those websites may collect and use your personal data according to their own privacy policies.

We are not responsible for the privacy practices of third-party websites.

14. Children’s privacy

Our website is not intended for children under 13, and we do not knowingly collect personal data from children under 13.

If you believe a child has provided us with personal data, please contact us and we will take appropriate steps to delete it.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, or legal obligations.

Any updates will be posted on this page with a revised “Last updated” date.

16. How to contact us

If you have any questions about this Privacy Policy or how we use your data, please contact:

Amora

Amora Collective Ltd

hello@discoveramora.co.uk

www.discoveramora.co.uk

If you are unhappy with how your data has been handled, you also have the right to complain to the Information Commissioner’s Office at the ICO website.

Last updated: [19 March 2026]

This website is built on Squarespace. Squarespace uses cookies and similar technologies to help the website function, improve performance, and understand how visitors use the site.

What cookies we use

We may use the following categories of cookies:

Strictly necessary cookies

These help the website function properly and support core features such as security, network management, and basic site operation.

Analytics and performance cookies

Squarespace may use analytics and performance cookies to help us understand how visitors interact with our website, such as which pages are viewed, how visitors move around the site, and how often they return.

According to Squarespace, these analytics cookies may include cookies such as:

ss_cid, ss_cpvisit, ss_cvisit, ss_cvr, and ss_cvt.

How we manage cookies

When you visit our website, you may see a cookie banner that allows you to accept, decline, or manage optional cookies.

You can also control cookies through your browser settings. Please note that disabling strictly necessary cookies may affect how the website functions.

Third-party cookies

If we add third-party services such as embedded videos, maps, social media content, or external analytics tools, those services may place their own cookies. Where applicable, these will be subject to your cookie preferences and the third party’s own policies.

Contact

If you have any questions about this Cookie Policy, please contact:

Amora

hello@discoveramora.co.uk

Last updated: [19 March 2026]

These Terms of Use explain the rules for using the Amora website at www.discoveramora.co.uk. By using this website, you agree to these terms. If you do not agree to them, please do not use the website.

1. About us

This website is operated by Amora Collective Ltd trading as Amora.

Contact email: hello@discoveramora.co.uk

Website: www.discoveramora.co.uk

Company number: 16721893

2. Use of this website

You may use this website for your own personal, non-commercial use only.

You agree not to:

• misuse or interfere with the website

• attempt to gain unauthorised access to the website or its systems

• use the website in any unlawful or fraudulent way

• copy, reproduce, distribute, or exploit website content without permission, except where permitted by law

We may update, suspend, or withdraw any part of the website at any time without notice.

3. Website content

The content on this website is provided for general information only. We try to keep all information accurate and up to date, but we do not guarantee that all content will always be complete, accurate, or current.

The website may include information about Amora, Halo, product concepts, blog content, brand updates, and launch-related communications. This content is for general informational and promotional purposes only.

4. No medical advice

Nothing on this website is intended to amount to medical advice, diagnosis, or treatment. You should not rely on website content as a substitute for professional medical advice.

If you have any health concerns, symptoms, or questions about menstrual health or any medical condition, you should seek advice from a qualified healthcare professional.

5. Product and launch information

Amora is currently a promotional, pre-launch website. Product information, imagery, descriptions, availability, features, timelines, and specifications may change as the brand and products continue to develop.

Nothing on this website constitutes a binding offer to sell any product or service unless and until formal purchase terms are provided.

6. Intellectual property

Unless otherwise stated, all content on this website, including text, graphics, logos, branding, images, layouts, and design elements, is owned by or licensed to Amora and is protected by intellectual property laws.

You may view, download, or print content for your own personal, non-commercial use only. You must not reproduce, adapt, republish, distribute, or commercially exploit any part of this website without prior written permission.

All trademarks, brand names, logos, and product names are the property of their respective owners.

7. Links to third-party websites

This website may contain links to third-party websites or platforms. These links are provided for convenience only.

We have no control over third-party websites and are not responsible for their content, availability, or privacy practices. Visiting any third-party website is at your own risk.

8. User submissions

If you contact us, join our waitlist, or submit any information through the website, you agree that the information you provide is accurate and does not infringe the rights of any third party.

We will handle personal data in line with our Privacy Policy and Cookie Policy.

9. Limitation of liability

To the fullest extent permitted by law, Amora excludes all liability for any loss or damage arising out of or in connection with your use of, or inability to use, this website or reliance on its content.

Nothing in these terms excludes or limits liability where it would be unlawful to do so, including liability for fraud or for death or personal injury caused by negligence.

10. Privacy and cookies

Your use of this website is also subject to our:

• Privacy Policy

• Cookie Policy

These policies explain how we collect, use, and protect your data, and how cookies are used on the website. UK guidance is clear that privacy information should be easy to understand and cookies should be explained clearly, with consent obtained for non-essential cookies where required. 

11. Changes to these terms

We may update these Terms of Use from time to time. Any changes will be posted on this page with an updated revision date.

By continuing to use the website after changes are posted, you accept the updated terms.

12. Governing law

These Terms of Use are governed by and construed in accordance with the laws of England and Wales.

Any dispute arising in connection with these terms or your use of the website shall be subject to the exclusive jurisdiction of the courts of England and Wales. GOV.UK uses the same general governing-law approach in its own website terms. 

13. Contact

If you have any questions about these Terms of Use, please contact:

Amora

Amora Collective Ltd

hello@discoveramora.co.uk

www.discoveramora.co.uk

Last updated: [19 March 2026]

Amora is committed to making this website as accessible and usable as possible for all visitors.

We are working to improve accessibility across the site, including clear page structure, readable text, alternative text for images, and accessible navigation.

If you experience any difficulty using this website, or if you need any content in a different format, please get in touch:

Email: hello@discoveramora.co.uk

This website is built on Squarespace and is being reviewed and improved on an ongoing basis.

We welcome feedback and will do our best to improve the experience.